Samsung Calls on Customers for Help in Ad Campaign

Published by Stephen Roper on Tagged Eco Friendly

With Samsung releasing its new green handset the Blue Earth they have partnered with Current Media to call on their customers to help create the advertising campaign.

Samsung plan to allow customers in the UK film their own ads using Current Viewer Created Advertising Platform. The best content will be chosen by the mobile phone giant to appear in their new ads for their environmentally friendly handsets. By allowing customers to appear in their ads they are hoping to appeal to environmentally friendly customers.

The new ‘Blue Earth’ handset from Samsung is made using recycled plastic and has a solar charger built onto the phone. Many mobile companies will be implementing solar chargers into their phones in the hopes that one day batteries will be a thing of the past.

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